'Das Boot' or the boot is a major benchmark in the Indian market. Having a boot directly escalades the car to the realm of 'Badi Gaadi'...So naturally this segment has been exploited by the manufactures, and how! Yes, I am referring to the trend of simply adding a boot to a hatchback. Though this trend has been prevalent since long (remember the Fiat Petra!), I have recently started noticing it and sort of analysing.
So let's take a look what this segment has to offer...
- Maruti Suzuki Swift Dzire
- Tata Indigo Manza
- Fiat Linea
- Volkswagen Vento
So this sums it all up I guess, 'Das Boot' concept works!!! Now some smarty pants out there might point out that the SX4 is too a hatchback originally and the boot has been added for our market. Yes, I agree but without the hatchback here, I doubt it would have fit in. These smarty pants would say then, what about the City, it too is a Jazz with a boot. The city has been engineered separately internationally since very long and our market was introduced with the hatch much later, so just didn't feel like it..! And heres one amusing fact...the 1st three cars use the same diesel engine, the Fiat 1.3 Multi-jet in some form or the other!!
the 2 Europeans towards the end really steal the game.. but manza not 2 far.. acres of space inside prob more than all the others in the race..
ReplyDeletebut a very conventional stereotypical buyer would again make the Japanese happy!!!
correctly said rohan but the Japs knw very well what the Indian buyer wants, which will always make them happy..
ReplyDeletei should say dat watch out for VW their stratergy of tapping the rite kind of buyer is looking pretty strong
swift with a boot, the design is a massive fail to an engineer to be honest. I reckon the guy who designed TGM blog pic in the header could do a better job with the rest of TGM team.
ReplyDeleteThanks Faizan. We appreciate your feedback. I am sure you will see few more changes coming up with the posts and the design too. At the same time we will take care that the emphasis is on the posts rather than the design.
ReplyDeleteThanks.
- Tejas Kudtarkar